Doing the Unthinkable

This past weekend included the hottest day of the year in Portland. As a little treat after getting groceries, we stopped by our local Burgerville, an almost-but-not-quite fast-food restaurant that specializes in fresh, local and sustainable food. David chose a fresh blackberry Shake and I got my signature half hot fudge, half caramel sundae.

I don’t know what it is, but Burgerville’s ice cream is seriously delicious. So buttery and creamy. And their in-season strawberry shortcake? OMG. But what really shocked me about this visit was our receipt. I almost couldn’t believe my eyes. Printed on the receipt was the nutritional break down for each item, including the calories. What!? That’s unthinkable! Aren’t they afraid it will hurt business once people are faced with that kind of information? Apparently not. I even asked an employee if she thought it was hurting sales and she responded that people seem to really appreciate it. And I’ll admit, I think it’s pretty cool myself. It just seems so unheard of and progressive. Then I got to thinking – would this information stop me from placing an order (or alter my choice knowing that I could save myself 90 calories if I skipped the caramel)? Nah. Nor would I choose the less caloric frozen yogurt as suggested on the bottom of the receipt. But its a great option for those who are trying to make healthful and informed decisions.

I’d be curious what others think about this.

Loading..Oops, I thought this was the kind of survey that lets you see on going results, but it isn’t. Not sure where to get one of those, but here are the results as of Fri. Aug 20 at 1pm PST:

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